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HRmarketer Adds Long-Term Trend Analysis to its Keyword Ranking Software Tool

Added functionality makes HRmarketer's SEO Center a complete organic rank monitoring solution

CAPITOLA, Calif. / July 14, 2010 – HRmarketer.com, the human resource industry's premier online marketing platform, has upgraded its SEO Center to include long-term trend analysis for keyword rankings.

The new trend charts are based on daily rankings, which are used to calculate average rankings of keywords for the past 12 months. Average ranking is a much more stable and reliable indicator of overall monthly ranking than just comparing static rankings on the first of every month.

With this new functionality, the SEO Center becomes a complete organic rank monitoring solution for human resource vendors by addressing daily changes that drive search engine tactics while monitoring long-term trends that shape SEO strategy.

Search engine technology is increasingly critical for vendors trying to reach human resource professionals. By optimizing their sites, savvy vendors can boost visibility among HR buyers that leads to sales and a greater return on investment. But organic search engine rankings can change significantly at any time, reducing valuable sales opportunities which can mean thousands of dollars to an organization.

Powered by ZoomRank, HRmarketer's SEO Center monitors daily search engine rankings so clients can immediately address changes. The center enables HR vendors to:

-       Track their keyword rankings on Google, Yahoo, and MSN with automatic average daily rankings displayed on their HRmarketer.com “dashboard” and via email reports.