OptiJob helps companies build lasting value in their career sites.
Tinton Falls, NJ (PRWEB) December 19, 2008 -- OptiJob's human resource search engine optimization (HR SEO) services are prompting companies to ask a new question about online recruiting - are they "renters" or "owners" of their job postings?
Online job boards are big business dominated by a few and broadened by hundreds of niche job sites, as well as job aggregators that match candidates and open positions. Many large companies invest heavily in online recruiting, posting openings to job boards as well as refining their own career websites.
Yet beyond filling specific positions, most companies are not asking what value they are gaining from each option - job boards or their own websites.
"Filling a job with a job board listing is like renting an apartment," said Rick Fulton, OptiJob chief operating officer. "While renters have a place to live, perhaps a great environment with good neighbors, they are not building value in their own place. Corporate career sites are the "single-family homes" in recruiting - a place to build value over the long term."
OptiJob's HR SEO services help organizations benefit more from their recruiting investment and build their recruiting brand. Increasingly, job seekers are turning to search engines - there are now more than 30 million job-related searches monthly among the major search engines. Job boards receive a large amount of this candidate traffic, competing vigorously for top rankings.
