Marketing firm for human capital software and services companies recently the subject of an article about Software-as-a-Service cost savings for sales and marketing
FORT WORTH, TX—February 20, 2009—Starr Tincup, a marketing firm for companies who sell human capital solutions, today announced that they were recently the subject of a Business Week article about how businesses can save money and reduce costs associated with sales and marketing activities by implementing Software-as-a-Service (SaaS) utilities such as Vtrenz and Salesforce.com.
The article can be viewed here:
“In today’s economic climate, business owners need to be aware of all of the means available to them to save money,” said William Tincup, principal and co-founder of Starr Tincup. “SaaS technologies have allowed us to cut costs, but they have also increased our efficiency in our sales and marketing process.”
SaaS technology allows a company to have access to very powerful software applications without the need to host it locally. Users pay a monthly fee and can access the application from any Web-enabled computer.
Starr Tincup utilizes Vtrenz to manage its email and marketing automation activities. The tool allows a user to manage a database of contacts and create customized marketing campaigns to groups of prospects. Salesforce.com is used as a CRM and sales automation tool. From it, Starr Tincup manages all of its deals and tracks follow-up activities.
“Since we’ve implemented Vtrenz and Salesforce.com, we’ve been able to reduce our sales and marketing staff from dozens down to one,” said William Tincup. “Not only did we reduce the overhead cost associated with staff, we’ve leveraged SaaS such that our sales and marketing is more e
