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The Army Goes Arcade

The U.S. Army has long been a leader in creative online recruitment. For a truly best practice careers site, check out GoArmy.com.

Among the many interactive tools and information resources you’ll find at the site are games.

It's no secret that young people gravitate toward interactive entertainment. (We get that, don't Wii?) And at its recruitment site the Army effectively leverages the interest in games.

But will such interest translate to the streets...or the malls? The Army is in the process of finding out.

Today's New York Times reports that in August it opened the first Army Experience Center at the Franklin Mills mall in Philadelphia. The location is a recruitment station, which aims to educate and inform potential enlistees about life as a soldier using games in an environment that resembles an arcade.