Fanning the flames of content

You've probably noticed them. They appear at the top of every blog post and every news release here on TMT. See them? They're displayed even at the top of this very blog entry.

You might think they look like flames of fire -- and you'd be right. The technology platform that makes TMT possible is FireStarter Software, a product of 365 Media, Inc., and in keeping with the namesake, TMT allows you, as a member, to rate any content that participants post to the site.

Just roll your mouse pointer over the number of flames you wish to award to something you've read on the site. Do you think it's a five-alarm fire's worth of information? Then give it five flames, the highest rating possible on TMT. Behind the scenes, FireStarter Software then calculates the number of flames that you and all other members select, and the number of colored flames that ultimately display expresses the average.

So, go ahead and be a firestarter of content on TMT. Fan the flames or post something of your own, to be rated by others. It's simple and free, and it slowly but surely helps your SEM.