“Are we there yet?” A youngster might utter these words from the backseat of a moving vehicle on a long trip to grandma and grandpa’s place. It’s the question no traveling parent wants to hear, especially when it becomes an obnoxious, whining mantra of sorts, repeated ad nauseum till the adults in the car give up on answering, electing instead to ignore the yammering the rest of the way there.
When a marketplace grows restless over a lack of some not-quite-defined something, however, ignoring customers' mantras is a mistake. You're not their parents, and they're not children. Their complaints and impatience are justified, and we promise not to be too obnoxious about it, but regarding recruiting technology, are we there yet already? It’s the question we ask for #HRTechChat Episode Eleven, from the backseat of the recruiting vehicle. How close are we to reaching nirvana, the day when technology affects all of recruiting, holistically, vs. just the pain points vertically?
Transformation Is Change Isn’t Transformation
For a while now, the promise has been that recruiting technology would transform the recruiting process. Transformation is a big, four-syllable word with big implications. Transformation is all-encompassing. Something transformed often bears only a fleeting resemblance to what it was previously. Transformation is necessarily a change. And yet, change is not necessarily a transformation.
We have seen technology add efficiencies for recruiters and revolutionize communication between recruiters and talent, for instance. Recruiters’ efforts have benefited from accuracy and increased interactivity. Evolving online environments (e.g. Google, social media and next-generation job boards), along with new technologies, have improved recruiters’ aim—i.e., their ability to source the best candidates possible—by several orders of magnitude.
The evolution of video, too, has had a far-reaching, positive impact on recruiting, adding dynamism to the candidate-sourcing process. Technologies have lowered the barrier of entry to record video, and social media and search engines have made video findable and shareable. These same social media tools, plus other technologies (e.g., Skype), have removed barriers that used to constrain recruiters’ approach to communicating with job seekers and limit the dimensionality of that communication.
But the lingering sense is that recruiting remains at its core an activity far from transformed, still one featuring a workflow and approach whose conventions date back to the pre-technology era. Perhaps that’s because the workflow itself is tried and true, and perhaps technologies have a far greater chance of merely changing recruiting than of transforming it. But where’s Recruiting 2.0—not the jargon that has escaped our lips for the past several years as we’ve discussed technology’s impact on recruiting, but the real thing? Will the real Recruiting 2.0 please stand up?
#HRTechChat Episode Eleven Is on Wednesday, 3/28, @ 4pm ET / 1pm PT
So, vendors and recruiters, we ask you: Are we almost there yet, or far from it? The question is existential, we admit. Shall we camp out in the middle of the desert to meditate a bit before attempting to formulate any answers? Seriously, though, we want your input. We need your input. What’s working in recruiting technology? Is there anything transforming recruiting? Is the promise of transformation just hype, or are we wrong about technology’s limitations? You tell us.
Having exited our bye week, we’re ready, and we welcome one and all—including those of you attending ERE Expo 2012 Spring—to enter the fray on Twitter this Wednesday, March 28, at 4pm ET / 1pm PT. That would be today. TalentManagementTech will tweet each of the following questions in succession as HRO Today Contributor Brent Skinner and his co-hosts-at-large, Sean Charles and Meghan M. Biro, field your answers and provide input of their own:
- Q1: Are there any technologies fundamentally altering recruiters’ workflow or approach? Why or why not? #HRTechChat
- Q2: What elements of recruiters’ traditional workflow will remain as they are no matter what, and why? #HRTechChat
- Q3: How does the #resume figure into the equation of changing or transforming #recruiting tech? #HRTechChat
- Q4: What would a transformation of #recruiting look like, and how would technology play a role? #HRTechChat
- Q5: Regarding Q4, are we there yet? Why or why not? Will we ever be? Why or why not? #HRTechChat
- BONUS CONVO: What will the next generation of recruiting technologies be like? Are any of them at #ereexpo? #HRTechChat