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#HRTechChat: The Sizzle & the Steak in HR Tech

Innovative technology is sizzling. It’s social media. It’s the cloud. It’s mobile. And it’s everywhere, it seems. But so is everyday technology, and it is, actually: Everywhere there’s a large enough organization hiring, there’s an applicant tracking system, possibly of the everyday variety. And, everywhere there’s an organization that needs to pay its employees, keep track of their time, and manage their benefits, there’s a payroll system, a T&E system, and a system to administer health and other benefits. There's steak there, and with luck, the steak is all the same system, no integration required.
But here’s the rub: In everyday and innovative technologies alike, there is…innovation. The overarching question we’ll explore, for #HRTechChat Episode Thirty-Seven, is this: Where does the innovation matter the most? Or is that the wrong question? For discussion, debate and fun around this notion, join us on Friday, Oct. 26, at 2pm ET / 11am PT. In the meantime, read on for the rest of the preview. …
The Steak and the Sizzle
Publicity hounds, salespeople and marketers have a saying. Maybe you’ve heard it: To sell the steak, you need sizzle. That’s the gist, anyway. A bona fide, meaty value, no matter how valuable, needs excitement. Sometimes the sizzle and the steak are one and the same, sometimes,they aren't, and yet other times they don't belong in the same sentence. Observe some of the emerging technology out there, much of it in talent management: That would be social media, social media and, oh, that’s right, social media. And we have the cloud, too, as well as mobile and more. The sizzle and the steak go together, or they don't.
For instance, with Workday, we have an everyday technological need with sizzle. Workforce management technology is an everyday technology, whereas the cloud is seen as an innovation, too. What Workday has managed to do (among many things) is sell the steak of its everyday, necessary technology by highlighting the sizzle of the cloud. Bolstering the company’s argument is the increasing necessity of the sizzle itself, the cloud.
#HRTechChat Episode Thirty-Seven: Join Us on Fri 10/26 @ 2pm ET / 11am PT
Let’s get to the bottom of this. Workday is just one example. This week’s #HRTechChat wants to know where you see additional examples of these dynamics, or the potential for them. Innovation and everyday technology intersect somewhere, and in other places, the intersection is nothing but sizzle. @TalentMgmtTech will begin tweeting the following questions, in order, at just a click or two past 2pm ET / 11am PT this Friday, Oct. 25—after we all get a chance to tweet our hellos to each other. We welcome your tweets of wisdom.

  • Q1: How should we define innovative technology & everyday technology? #HRTechChat
  • Q2: Where do innovative & everyday technologies in #HCM intersect today, and why? #HRTechChat
  • Q3: What are the conditions necessary to market an everyday technology as an innovative one? #HRTechChat
  • Q4: Where is there sizzle, but no steak, in everyday or emerging #hrtech? #HRTechChat
  • Q5: Are there any everyday #hr technologies that need no sizzle? What and why? #HRTechChat
  • BONUS CONVO: We’re curating a list. Do you have a suggestion for a future #HRTechChat topic? What is it?

On a list comprising hash tags both related and unrelated to HR, #HRTechChat recently ranked 14th among the most popular. #HRTechChat thanks you, our loyal tweeters, for that. Additionally, we thank #TChat World of Work, and #HRTechChat Co-founder and Lead Co-host Brent Skinner (@brentskinner), tech editor for HRO Today, thanks #HRTechChat’s other co-founder, #TChat Co-founder Meghan M. Biro (@MeghanMBiro). Thanks also go to Sean Charles (@SocialMediaSean), #HRTechChat’s co-host at-large, whose support we appreciate immensely. Let’s tweet!