Search engine optimization for talent management

Last month, I blogged on how online search technology may in fact be leading to a full circle evolution of online job postings back to the company website. Obviously, this conjures tantalizing possibilities for employment branding. It's all possible because of SEO, and at least one company has announced here on TalentManagementTech.com the availability of its free report, "How to Make Your Job Postings Search Engine Friendly."

OptiJob calls the approach HRSEO, short for human resources search engine optimization, and it seems like a great way to complement the PRSEO tactics we at TMT can conduct, namely the TMT PR Boost campaign. The point is that search engine presence can have a dramatic effect on any company's visibility to its core markets, and it's important to take advantage of this.

Anything related to SEO, by the way, is certainly one of the hot technologies out there right now, and I again want to remind readers to weigh in on what technologies they think are the hottest here at TMT. Your involvement will assist us in compiling the "Hot Hundred Talent Management Technologies" in 2009.