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TMT Editor's Corner
Questions? Ideas? Well, this here is the TMT blog you're reading, so leave us a comment. Oh, and you may also get in touch with me, the TMT Editor, directly by e-mailing editor@talentmanagementtech.com or by giving me a call at 603-925-1160. I'm here to help, after all -- and to make the TMT experience everything it can be for you and your firm.
Search engine optimization for talent management
by TMT Editor
Last month, I blogged on how online search technology may in fact be leading to a full circle evolution of online job postings back to the company website. Obviously, this conjures tantalizing possibilities for employment branding. It's all possible because of SEO, and at least one company has announced here on TalentManagementTech.com the availability of its free report, "How to Make Your Job Postings Search Engine Friendly."
OptiJob calls the approach HRSEO, short for human resources search engine optimization, and it seems like a great way to complement the PRSEO tactics we at TMT can conduct, namely the TMT PR Boost campaign. The point is that search engine presence can have a dramatic effect on any company's visibility to its core markets, and it's important to take advantage of this.
Anything related to SEO, by the way, is certainly one of the hot technologies out there right now, and I again want to remind readers to weigh in on what technologies they think are the hottest here at TMT. Your involvement will assist us in compiling the "Hot Hundred Talent Management Technologies" in 2009.