Inspire a Twitter Frenzy with Search Engine Marketing

by TMT Editor

Part of search engine marketing (SEM) is the practice of strategically selecting keywords and keywords phrases designed to improve the organic (i.e., natural and free) search engine rankings of a product, service or company itself. The idea is to get in front of potential customers looking for information on whatever it is the company does or sells. The tactic makes sense. But how does Twitter fit into all this?

Well, first of all, Twitter does fit into all this. Think of Twitter as a massive social media community, everyone in it determining for themselves via search engines what is and is not important to their micro niches of interest. And some of these micro niches pertain directly to talent management, which makes Twitter incredibly valuable to talent management technologies as they market their products and services recruiters and other HR professionals.

That's the strategic picture, but what kind of tactics feed the strategy? And how is it, again, that SEM fits into the process? Just a couple weeks ago, we here at TMT updated the "About Us" section of our site, optimizing the content to include keywords related to "search engine marketing." Later that very day -- because search engines recognize TMT as a regular generator of quality content -- our "About Us" update displayed highly in a Google News search for the keyword phrase "search engine marketing."

This itself was encouraging; it meant our efforts to make this site SEO-friendly were paying off huge dividends. But what happened next illustrated how a strong visibility in the search engines can be of further benefit: It can lead to buzz on Twitter -- a Twitter Frenzy, if you will.

Following our update to TMT and its appearance on Google News, a flurry of pertinent activity developed organically on Twitter. Out of nowhere, a Twitter frenzy began, with people there who follow the keyword phrase "search engine marketing" on the search engines tweeting about TMT, linking from their tweets to our site's updated material.

And to think, we haven't even been on Twitter for that long.

All this can benefit the TMT reader, too. Do you need good visibility in the search engines? Would you like Twitter to work to your advantage? Of course. Any member of our community, then, should get in touch with Keri Poirier by e-mailing kpoirier@talentmanagementtech.com or dialing 603-479-1845. She'll explain the TMT PR Boost™, which can produce results -- similar to those I've just described -- for any company in the talent management marketplace.

Oh, and in the meantime, feel free to follow TMT on Twitter @talentmgmttech.