HRSEO Is Like a Shark: It Needs to Keep Moving to Breathe

by TMT Editor

We've explored PRSEO (public relations search engine optimization) on this blog. It's a highly effective approach to organic SEO, the kind you can't pay the search engines to obtain. Readers may recall that a fundamental tenet of PRSEO is to post keyword- and link-optimized content to the Internet on a regular basis; this is what the search engines like, and their algorithms will award higher organic rankings to anyone who does so. In other words, much like a shark, a PRSEO program must continue to move to breathe. But once such campaigns are on the move, they're highly effective.

So why aren't most human resources departments employing it? Why aren't we seeing more HRSEO, the equivalent to PRSEO for HR? The career pages for the top five companies in the world seldom use SEO to improve the visibility of their job listings in the search engines, finds an HR-SEO white paper by SharkStrike LLC. Specializing in developing recruiting search engine marketing (SEM) and SEO solutions for the talent management marketspace, SharkStrike notes that this neglect of an increasingly ubiquitous marketing tactic is depriving these companies of the very exposure their job listings need to attract the very best talent in an ever increasingly search-centric environment.

Looking at the issue more broadly, it is evident that companies whose focus is talent management technology can use PRSEO to their own advantage, too. The objective is to reach target markets directly by bypassing traditional gatekeepers and thus be found in search engine results by the potential buyer. These organic rankings command potential buyers' attention, research has shown, and companies are remiss not to employ the tactics that will land them in these results.