Tuning In

by Paula Santonocito

Onrec Expo 2009, presented in partnership with Kennedy Information, featured a wealth of information, insights, best practices, innovative technologies, and great food besides.

Some of the highlights of the show will be shared in an Online Recruitment Magazine article, as Onrec summarizes the year in online recruitment and focuses on what's ahead for 2010.

The article will offer a big picture overview of the online recruitment climate and the show. However, there are also small but noteworthy practices emerging in the recruitment space. And one has to do with music.

That's right music, as in, does it have a beat and can you dance to it. Or in this case, hire to it.

This year, several sessions rocked, and although the speakers were focused on other aspects of their presentations, a takeaway for this audience member was wow, what a powerful tool music is for furthering employment brand.

From the high-energy music accompanying various Reebok videos that Tara Gallone, talent acquisition leader for Reebok International, shared in her presentation; to the song that accurately drives points made in TalentDrive's video, which Sean Bisceglia, chief executive officer of TalentDrive, used in his session; to the mesmerizing impact of the multiple songs in the video created by advertising firm McMurry*, which Lizz Pellet, CEO of EMERGE International, shared with her audience, the message was the music is the message.

Is your company tuning in to its audience?

* To view and listen to the video, click on the first thumbnail.