Refresh, Revitalize, Renew

by Paula Santonocito

Maybe it's the new decade, but a lot of organizations are updating their websites.

In the talent management space, there's the clean look of the new Onrec website*, which is visually pleasing and features improved navigation, and the dynamic new site of the Human Capital Institute (HCI), where (among other enhancements) site visitors don't have to hunt to find out what HCI does; the top of every page, next to the organization's logo, reads, "The Global Association for Strategic Talent Management."

Indeed, a new decade offers opportunity for improving your online presence, whether that presence is a corporate site designed to showcase products or services, an information portal, a job board or a corporate careers site.

Be that as it may, the emphasis should be on improving the site, from the standpoint of visual appeal, navigation, messaging, additional content -- or all of the above.

Unfortunately, there are times when a company goes through a costly upgrade, only to downgrade the user experience. Or, as a colleague remarked about one information resource's new site, "This is what they came up with? The old site was so much better."

Hmm... What changes do you have planned for your URLs? Are they intended to refresh, revitalize, and renew? Or are they simply a redo?

*Full disclosure: Onrec is a sister company of TMT