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The Retention Institute

The Retention Institute


The Retention Institute offers HR executives and other professionals an online program in employee retention leading to certification as a Certified Employee Retention Professional (CERP). The program consists of 6 modules that candidates take over a six month period that equips them with professional knowledge and newly-developed tools to perform retention tasks on the ground in real time within their organizations.

The tools are based on the Rethinking Retention Model(SM) developed by Richard Finnegan in conjunction with his book, Rethinking Retention in Good Times and Bad. The Model drives organizations to address employee retention with the same types of processes they apply to sales, service, quality, and safety. Importantly, the tools require candidates to work under the guidance of an executive sponsor and to interact directly with executive managers so these executives will discover the program’s effectiveness and support it throughout the organization.